Resume

Cynthia Balderas

Los Angeles, CAContact Here | Download Resume

Education

 

University of Southern California | Los Angeles, CA | May 2013
Bachelor of Arts, Public Relations
Minor: Communication and the Entertainment Industry / Spanish

Instituto Internacional de Madrid | Madrid, Spain | Summer 2010
Eight week study abroad program

Experience

 

Terry Hines & Associates | Burbank, CA | June 2014 – Present
Jr. Publicist, THAmás
Coordinates talent interviews and film features with New York based Hispanic outlets including broadcast, print, online sites and radio, Los Angeles and Miami cinephiles and national and regional long leads. Creates pitch emails for publicity team. Helps coordinate and invites press to dedicated Hispanic press days, premieres, screenings, promotions and special talent events/stunts.

Terry Hines & Associates | Burbank, CA | July 2013 – June 2014
Publicity Assistant, THAmás
Assisted publicity and promotions team, including creating and maintaining targeted lists with key members of press for mailings and pitching. Tracks and monitors publicity breaks and sends directly to client. Coordinated talent itineraries and created official junket/press tour documents. Supported team at film screenings, junkets and WOM events and participated in campaign strategy brainstorms.

Starz Entertainment | Beverly Hills, CA | January 2013 – May 2013
Program Publicity Intern
Assisted publicity team with research on competitive events and programs, created and maintained press lists using Cision, monitored current trends and best practices, organized communication plans, handled heavy phones and event staffing, shadowed publicists, attended weekly publicity meetings, updated publicists contact list for programs, created clip reports and assisted in social media strategy for the network. Drafted and set in motion diversity initiative.

USC Stevens Center for Innovation | Los Angeles, CA | October 2011 – May 2013
Project Coordinator
Supported the Marketing and Communication department in executing USC Stevens Center marketing activities. Managed event and program promotions. Assisted with event and program promotions. Assisted with event planning and execution. Managed social media accounts for the department. Assigned content and organized department newsletter. Assisted in media relations, including creating press lists with Cision and developing communication plans.

CBS Television, Media Relations | Studio City, CA | June 2012 – August 2012
Publicity Intern
Assisted and shadowed VP of Diversity in press list updating and diversity coalition meetings. Updated media contact list, compiled press clippings, packaged mailers and sent out to media, compiled breaking stories & helped handle heavy phones for senior vice president, assisted in press junkets and press tours, wrote tweets for show publicity, interacted with talent, brainstormed publicity ideas and went on sets to table reads and photo shoots.

Columbia Pictures, Sony Pictures Entertainment | Culver City, CA | January 2012 – May 2012
Field Publicity and Promotions Intern
Participated in formation of publicity strategy and planning of events, screenings, junkets, press days and premieres for field and publicity teams, escorted talent down press line at red carpets and helped facilitate interviews with trade and local press.

Home Entertainment, Sony Pictures Entertainment | Culver City, CA | June 2011 – August 2011
Worldwide Publicity Intern
Assisted Worldwide Publicity department with event coordination, talent and filmmaker schedules and compiled itineraries, uploaded press material to website, attended events and contributed to daily meetings.

OnTheRedCarpet.com, KABC-TV Affiliate | Glendale, CA | January 2011 – May 2011
Staff Intern
Monitored entertainment news and social media platforms to write and edit articles for publication.

Organizations

 

Students for Education Reform | Los Angeles, CA | Fall 2012
Director of Public Relations
Managed social media platforms and PR committee. Promoted events with brochures, presentations, flyers and media coverage.

USC Latina/o Student Assembly | Los Angeles, CA | Spring 2011 – Spring 2012
Public Relations Co-Director
Created and maintained website; managed social media platforms; blogged recaps of events and created photo galleries for each event. Promoted events with brochures, presentations, flyers and media coverage. Outreached to Latino community with monthly newsletters.

USC Annenberg TV News | Los Angeles, CA | Fall 2009 – Fall 2011 
Assignment Desk Editor, Multimedia Journalist, Web Supervisor
Covered breaking news including President Obama’s visit to USC, 2010 Gubernatorial Elections, Proposition 19 and USC Presidential Inauguration of Max Nikias.

USC Neon Tommy Online News | Los Angeles, CA | Fall 2010 
Associate News Editor
Covered breaking news including President Obama’s visit to USC, 2010 Mexican drug cartels and LAUSD budget cuts.

Honors

 

Order of Troy | Spring 2013
Graduating undergraduate students who have demonstrated extraordinary service and commitment to the University of Southern California’s campus community are awarded the Order of Troy. These honored recipients have excelled academically while dedicating themselves to leadership in various facets of university life. They have made positive contributions to the university by serving in key leadership positions within the greek community, in athletics, and in numerous academic and professional organizations.

Pat Penny Endowed Scholarship Recipient | Fall 2012 – Spring 2013
For exceptional work in the public relations field.

Latinos on Fast Track (LOFT) Fellow | September 2011
Chosen from a pool of over 200 applicants to participate in the first ever Latino Leader conference in Washington D.C.

Annenberg School for Communication & Journalism Dean’s List| Fall 2010 – Present
Maintaining a G.P.A over 3.5.

Skills

 

Detail-oriented, self-starter, strong oral and written communication skills, a team player, outstanding interpersonal communication skills, excellent research capabilities, excellent follow through skills and able to effectively and creatively problem solve in fast-paced environments.

Basic

  • Bilingual (English & Spanish)
  • Mac OSX Lion
  • Windows 7, Vista, XP, 98
  • Mircosoft Office ’97 – 2011
  • Microsoft Outlook
  • Apple iWork ’08 – 2011
  • AP Style

Multimedia

  • Apple Final Cut Pro
  • Avid Newscutter

Design & Layout

  • Adobe Photoshop & Illustrator

Web

  • PRO (Publicity Reporting Online)
  • GoFobo.com
  • Constant Contact
  • Content System Editor
  • Drupal
  • Mail Chimp
  • Google Products
  • Basic HTML
  • Radian 6
  • Cision

Social Media

  • Twitter
  • Facebook
  • YouTube
  • HootSuite
  • Tumblr
  • WordPress
  • Pinterest
  • Foursquare

Newsroom

  • Avid iNews
  • FileZilla