IMG_4007Cynthia Balderas is a talented publicist in the Los Angeles area. She has a well-rounded background in television publicity, film publicity, start-ups and technology publicity, reporting, social media, web design and photography. With a passion for student start-ups, minority issues and entertainment, Cynthia has a way to show determination for her interest through her work. Her dedication, quick wit and one-of-a-kind personality keeps those around her interested in her passions.

A rising talent in the industry, Cynthia has held various internships throughout major studios and networks. Most recently, she completed a semester long position in the Program Publicity department at Starz Entertainment. At Starz Cynthia assisted the publicity team with research on competitive events and programs, created and maintained press lists using Cision, monitored current trends and best practices, organized communication plans, updated publicists contact list for programs, created clip reports and assists in social media strategy for the network.

While maintaining her position at Starz Entertainment, Cynthia worked in the Communication and Marketing Department at the USC Stevens Center for Innovation as its Project Coordinator for two years, providing crucial project management assistance. At USC Stevens, Cynthia worked on large events including TEDxUSC 2012, 2011 USC Student Innovator Showcase and the 2012 USC Student Innovator Showcase. She was in charge of student outreach for all and any event that was open to USC students. Cynthia managed the voice of USC Stevens through its various social media accounts and attended to any material that needed to be added or removed from the centers website.

She has proven herself as a deeply driven publicist who knows how to handle difficult situations, knows how to work under pressure and can handle various personalities. As a publicist, she has handled difficult situations calmly and effectively, has stayed organized and puts the image of the client and employer first.

IMG_4010Cynthia is a recent alumna of the University of Southern California’s Annenberg School for Communication and Journalism. She received her B.A. in Public Relations with an emphasis in Spanish and the Entertainment Industry.

Throughout her years at USC, Cynthia has held various positions in a vast range of organizations. Her first two years at USC were dedicated to the award-winning campus news operation, Annenberg TV News (ATVN), where she started as a Assignment Desk Editor and ended as a Web Supervisor. Cynthia then went on to be an Associate News Editor at Annenberg’s Neon Tommy.

As the years went on, Cynthia decided to make a change and cross over  to PR. Her first position was the PR Director of USC Ladies Striving for Unity. Holding this position and being a member of this organization allowed her to apply for the PR Co-Director position of the USC Latina/o Student Assembly, the umbrella organization for 20+ Latino and Chicano organizations at USC. Her final year at USC has been dedicated to the Students for Education Reform USC chapter as the organizations PR Director.

Being born and raised in the bustling city of Downtown Los Angeles, Cynthia has always had an interest in television and film. It only seemed right when she chose to stay in Los Angeles for college to pursue a career in the entertainment industry.

DSC_0983Cynthia comes from a Mexican, Guatemalan and Spanish background. She hopes to inspire Latina/o leaders in her community and across the nation to do what they consider the “impossible.” She hopes to use her past internships and future jobs as an example of a successful Latina in the workplace for the younger generation.

As a huge television and movie buff, Cynthia is always on the latest trends. Not being able to create a short list of her favorite TV shows and movies, she does know her favorite band is a tie between No Doubt and solo singer, Julieta Venegas and her all time favorite book is “The Hobbit.” Cynthia is an avid baker and cook. She loves to find new recipes and create new ones. If you don’t find her working you can find her baking a new kind of cookie, with her family and friends or outdoors.